ESOMAR needed a faster, more efficient way to integrate its website (front-end) with its back-end database and NetSuite CRM application. They sought to eliminate manual processes and data discrepancies to speed and enhance customer acquisition and service. ESOMAR also wanted to use its in-house staff to perform integrations, and gaining greater control over costs and slashing development times were priorities for the company as well.
ESOMAR chose Dell Boomi AtomSphere integration platform as a service (iPaaS), for its ability to increase team productivity; AtomSphere’s intuitive drag-and-drop interface and data mapping suggestion engine (Boomi Suggest) make integration easy.
As a result, ESOMAR reduced operational spending on integration by more than 80 percent and performed six times more integrations over the past two years than previously possible. Dell Boomi AtomSphere enabled ESOMAR to focus their staff and dollars on business growth and agility.
ESOMAR (European Society for Opinion & Market Research) is the world association for market, social and opinion research. The non-profit organization facilitates an ongoing dialogue with its 4,900 members in more than 130 countries through industry-specific and thematic conferences, publications and best practice guidelines.