As the world’s largest industrial auctioneer, Ritchie Bros. Auctioneers (RBA) had more than $3.8 billion of equipment, trucks and other assets sold in 2013. Established in 1958, the company needed to scale 30-year-old processes for technology and growth—and Dell Boomi AtomSphere allowed RBA to simplify its transformation projects.
RBA’s five-year transformation program to reengineer all of its business systems would rely on cloud-based applications, such as Salesforce® SalesCloud® at its core. For years, RBA had used hardcoded scripts to pull data from one application to another, so they knew they needed a cloud-based, enterprise-grade platform.
A cloud-based approach would enable RBA to integrate the various applications it relies today on to manage a complex network of business processes, including:
- Salesforce.com Sales Cloud
- Oracle® E-Business Suite®
- IBM® AS/400 Server Platform
- Proprietary POS system
Converting manual coding and checkpoints across dozens of integrations with no commonality translated into 30 different projects in five years. RBA wanted to start with automating auction planning and scheduling as well as managing customer and contract information.
Back to the future
With the help of Salesforce.com System Integrator partner Traction on Demand to assist with its vendor selection project, RBA evaluated a proof of concept from Dell Boomi and a competitor.
The result “was obvious,” to Ritchie Bros., which selected Dell Boomi as their enterprise integration platform to replace their hard-coded system interfaces.
To learn why Ritchie Bros. selected Dell Boomi, read the full case study.
About Ritchie Bros.
Established in 1958, Ritchie Bros. is the world’s largest seller of used equipment for the construction, transportation, agriculture, material handling, energy, mining, forestry, marine and other industries. Ritchie Bros.™ solutions make it easy for the world’s builders to buy and sell equipment with confidence, including live unreserved public auctions with on-site and online bidding, the EquipmentOne™ secure online marketplace, a professional corporate asset management program, and a range of value-added services, including equipment financing for customers through Ritchie Bros. Financial Services. Ritchie Bros. has operations in more than 25 countries, including 44 auction sites worldwide. Learn more at RitchieBros.com.